Foxtel appoints MercerBell to handle CRM and company’s customer + business digital business

MercerBell has been appointed to handle the consolidated Foxtel CRM and customer & business digital business, effective immediately.

MercerBell will also work alongside CHE Proximity to deliver the larger integrated campaigns that span Customer and Acquisition. The appointment follows a closed pitch that saw MercerBell edge out larger international agencies for the consolidated business.

Says Chantal Walker, Foxtel’s head of customer & loyalty marketing: “It was an incredibly tight pitch which made the decision a difficult one to make. What set MercerBell apart was their level of collaboration and their understanding across all areas especially data management. Every individual on their team delivered to their area of expertise brilliantly. They clearly demonstrated how strong a team they are, and are set to take us to places we did not know existed.”

Says Julie Dormand, MercerBell’s managing director: “This is a defining moment in the 15 year history of MercerBell. I’m very proud of my entire team and the way they came together to deliver what was one of the best pitches I’ve ever been a part of. What’s clear to me is that Foxtel have recognised the importance of the Customer and see MercerBell as the perfect partner to help them deliver their vision.”