Frucor appoints Droga5 Sydney to its roster to handle major new brand invention project

Trailblazing drinks company Frucor has appointed Droga5 Sydney to its roster to handle a major new project as it continues to push the boundaries of refreshment.

Frucor is part of the global food and beverages giant Suntory and is considered one of the most progressive and inventive drinks companies in the world with popular brands including V, Mizone and Maximus.

Frucor appointed Droga5 based on its creative strengths and strategic insights with the agency beginning immediate work on a major brand invention project.

Cameron Davidson, Frucor Australia marketing director, said Frucor had been seeking a partner that shared its values and commitment to creating different and distinctive drinks that connected with today’s busy lifestyles.

Says Davidson: “When you are working in one of the most innovative categories in the world you want to work with the most innovative partners and Droga5 brings a unique approach to helping us develop our business.

“We are looking forward to enjoying the fruits of their collaboration on this brand invention project.”

Says Sudeep Gohil, Droga5 chief executive said Frucor’s pioneering approach to creating market leading products was the perfect fit for the agency which also works with some Australia’s best known brands including Qantas and Telstra.

Says Gohil: “Frucor has shown that it one of the most progressive and pioneering drinks companies in the world and we are looking forward to being able to collaborate with them.”

Droga5’s recently appointed chief strategy officer Jon Bradshaw said that teaming with Frucor was a rare opportunity.

Says Bradshaw: “We’re really excited to be partnering with one of Australia’s most dynamic and creative businesses.

“The opportunity to work strategically with Frucor and help them shape the future of drinks in Australia is one we at D5 are all very excited about.”