Hobart-based creative agency Red Jelly appoints Eaon Pritchard in the role of strategic director

Hobart based creative agency, Red Jelly, has hired Eaon Pritchard to drive the agency’s strategy and insights team.

Pritchard is one of Australia’s mostly highly regarded brand strategists and behavioural science evangelists. His career has taken him from international club DJ and record label owner in the late 90’s then on to pioneering interactive TV in the early 2000’s and latterly to developing multi-award winning cross-media advertising campaigns, in the UK and Australia, for brands like Coca Cola, Xbox360, Mercedes-Benz, and NAB.

Eaon’s agency pedigree includes Weapon7, Clemenger BBDO and most recently BWM Group.

Says Eaon: “I’m very pleased to be joining Red Jelly. They have already adopted a progressive model, with both media and data planning in house alongside outstanding creative talent. This mix of science and creativity means we are well placed to deliver more famous and effective communications for our clients in the state and nationally.”

Says Peter Choraziak, agency head: “Eaon is another specialist we have lured to Hobart to build our growing team. He follows recently hired creative services director Lee Harrington, senior Art director Jerome Gaslain and art director Mick Fennelly. They’re all here because they believe in where we are heading as an agency and the realization that you don’t have to be in Sydney or Melbourne to do good work for good clients.”