IdeaWorks snares ex-Leo Burnett APAC chief retail + shopper marketing officer Christopher Lyons for managing director Sydney role

Lyons.jpgY&R Groups' retail marketing agency, IdeaWorks has been on the hunt for growth and talent and it has found both in Asia. In a competitive pitch it has just won a major brand experience project for Courts, a Singapore-based electrical retailer and has also appointed ex Tokyo-based Christopher Lyons (left), former chief retail and shopper marketing officer Asia Pacific for Leo Burnett, as managing director of its Sydney office.
Says Phil McDonald, national managing director of IdeaWorks: "Our brand experience team based in Sydney is world class. Winning a competitive pitch for Courts in Singapore proves this. The team will design a new "super-store" concept that will roll out across the region.
"Being able to attract someone of the strategic and shopper marketing caliber of Christopher is a great win for us and our clients in Sydney."
Lyons' retail career spans 18 years, of which 10+ years have been on the client side as a retailer & manufacturer for some of Australia's most respected international brands. Lyons has led global and regional retail strategy for clients including Samsung, Philip Morris, P&G, Motorola, Nokia, Dell and Michelin. He now returns home after working over 10 years agency-side in Asia, including time in China, India, Singapore and the past three years in Tokyo, Japan.
Says McDonald: "We're seeing real growth in being able to offer our clients true, retail marketing specialists who can work within their business to help them analyse data, uncover growth opportunities and realise the potential of their brands."
IdeaWorks is set to launch its new strategic direction within the next quarter.


The Cynic said:

Chubby Lyons! Fasten your seatbelts!

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