Leo Burnett Sydney leads Aussie agency charge at New York Festivals 2014 shortlist round with 27; Clems Melb scores 14; GPY&R Melb scores 11
New York Festivals International Advertising Awards for World’s Best Advertising has announced the finalists for 2014 for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, 
Print, Public & Media Relations, Public Service, Radio and Student.
Leo Burnett Sydney leads the Australian agency pack in this round of shortlist announcements with 27 entries shortlisted, ahead of Clemenger BBDO Melbourne with 14 and GPY&R Melbourne with 11.
Australia has scored a total of 110 shortlisted entries, up from last year’s score of 94.
This year marks the fourth year the executive jury, an elite group of worldwide chief creative officers, will convene in New York City and through 4 rounds of judging they choose the World’s Best Advertising, selecting all levels of awards including the World’s Best Idea.
The 2014 International Advertising Awards winning entries will be announced at the New York Show awards presentation on Thursday, May 1st, 2014 at the New York City Public Library, 5th Avenue at 42nd Street.
Avant-Garde
Avant-Garde
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne
Avant-Garde
Australia Post
Video Stamp
Clemenger BBDO Melbourne
Avant-Garde
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Avant-Garde
Macquarie Dictionary
Phubbing – A Word Is Born
McCann
Avant-Garde
Australian Federal Police / Missing Person Unit
Missing Person Pre-Rolls
VML
Creative Marketing Effectiveness
Sponsorship & Event Marketing
National Australia Bank
FootifyFM
Clemenger BBDO Melbourne
Low-budget
Metro St James
Pay with a kiss
Lavender Communications Group
Low-budget
Yarra Valley Water
Dupe
Ogilvy Group
Green Marketing
Yarra Valley Water
Dupe
Ogilvy Group
Digital
Art Direction
Brown-Forman Australia
Jack Daniel’s Christmas Hub
Arnold Furnace
Travel, Tourism & Leisure
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne
Interface & Navigation
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne
Financial & Investment Services
National Australia Bank
FootifyFM
Clemenger BBDO Melbourne
Interactive Tools
Australia Post
Video Stamp
Clemenger BBDO Melbourne
Animation
Wrigley/ 5 Gum
Stealth
Clemenger BBDO Sydney
Politics & Government
Save Our Sons
The Most Powerful Arm
Finch
Mobile
Brisbane City Council
Shade Cinema
GPY&R
Travel, Tourism & Leisure
Australian Football League
World’s Most Precious Metal
GPY&R Melbourne
Games
Defence Force Recruiting
Zero In
George Patterson Y&R Melbourne
Interactive Tools
Westpac
Paypig
Lavender Communications Group
Corporate Image, Information & Recruitment
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Art Direction
Noise International
The Art of Noise
M&C Saatchi
Animation
Noise International
The Art of Noise
M&C Saatchi
Commercial & Professional Public Services
Noise International
The Art of Noise
M&C Saatchi
Mobile
Macquarie Dictionary
Phubbing – A Word Is Born
McCann
Politics & Government
Australian Federal Police / Missing Person Unit
Missing Person Pre-Rolls
VML
Community Apps
Nissan Motor Co Australia
#VJUKE
Whybin TBWA Group Melbourne
Direct & Collateral
Corporate Image, Information & Recruitment
Australia Post
Video Stamp
Clemenger BBDO Melbourne
Mobile
Australia Post
Video Stamp
Clemenger BBDO Melbourne
Sporting Events
Tennis Australia
Mark of a Champion
cummins&partners
Tennis Australia
Mark of a Champion
cummins&partners
Art Direction
Tennis Australia
Mark of a Champion
cummins&partners
Travel, Tourism & Leisure
Tatts Lotteries
Instant Millionaire
GPY&R
Low-budget
Colgate Palmolive
Mouthguards
VML GPY&R
Corporate Image, Information & Recruitment
Defence Force Recruiting
The Maths Ad Exam
George Patterson Y&R Melbourne
Politics & Government
Defence Force Recruiting
Air Force FM
GPY&R Melbourne
Mailings
Defence Force Recruiting
Air Force FM
GPY&R Melbourne
Beverages: Alcoholic
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney
Ambient
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Art Direction
Honda
Honda H20
Leo Burnett Melbourne
Ambient
Honda
Honda H20
Leo Burnett Melbourne
Publications & Media
Macquarie Dictionary
Phubbing – A Word Is Born
McCann
Social Media & Viral Marketing
Macquarie Dictionary
Phubbing – A Word Is Born
McCann
Mailings
Google Books
McCann Worldgroup
Commercial & Professional Public Services
Google Books
McCann Worldgroup
Film
Animation
Arts Centre Melbourne / Hamer Hall Relaunch
Dreaming (Boon Wurrung)
Airbag Productions
Animation
Lion / Tooheys Extra Dry
Mouth Off
Alt.vfx
Visual Effects
Vodafone
Discover The New. Launch.
Alt.vfx
Visual Effects
Diageo / Smirnoff
Comets
Alt.vfx
Visual Effects
Qantas Frequent Flyer
For Every Journey
Alt.vfx
Visual Effects
New Zealand Telecom
Waiting is over
Blackbird
Best Use of Music
Lion / Tap King
The Search
BMF
Cosmetics, Beauty Aids & Toiletries
ALDI / Mamia Nappies
Ready when you’re not
BMF
Television
Nimble
Unexpected Happens
Proximity Brisbane
Television
Nimble
Unexpected Happens, Vet
Proximity Brisbane
Television
Nimble
Unexpected Happens: Breakdown
Proximity Brisbane
Business Equipment & Services
Australian Paper / Reflex
The Printer Guru
cummins&partners
Business Equipment & Services
Australian Paper / Reflex
The Printer Guru
cummins&partners
Foods
Murray Goulburn Co-Operative Ltd / Devondale
Devondale Dairy Campaign
DDB Group Melbourne
Cinematography
Murray Goulburn Co-Operative Ltd / Devondale
Morning Strangers
DDB Group Melbourne
Foods
Murray Goulburn Co-Operative Ltd / Devondale
Cat Lady
DDB Group Melbourne
Foods
Murray Goulburn Co-Operative Ltd / Devondale
Sunshine Bubble
DDB Group Melbourne
Direction
Weight Watchers Australia
Awaken your Incredible
Exit Films
Interactive
Royal Australian Air Force
Fighter Pilot – Behind The Visor
George Patterson Y&R
Corporate Image, Information & Recruitment
Defence Force Recruiting / Royal Australian Air Force
Anytime. Anywhere.
George Patterson Y&R Melbourne
Interactive
Defence Force Recruiting
Anytime. Anywhere.
GPY&R Melbourne
Best Use of Music
Smirnoff
Comets
Leo Burnett Sydney
Cinematography
Smirnoff
Comets
Leo Burnett Sydney
Direction
Smirnoff
Comets
Leo Burnett Sydney
Beverages: Alcoholic
Bulleit
Anti-Established
Leo Burnett Sydney
Cinematography
Bulleit
Anti-Established
Leo Burnett Sydney
Direction
Bulleit
Anti-Established
Leo Burnett Sydney
Editing
Bulleit
Anti-Established
Leo Burnett Sydney
Script/Copywriting
Bulleit
Anti-Established
Leo Burnett Sydney
Direction
South Australian Tourism Commission
Barossa. Be Consumed
Moth Projects
Cinematography
South Australian Tourism Commission
Barossa. Be Consumed
Moth Projects
Corporate Image, Information & Recruitment
Yarra Valley Water
Dupe
Ogilvy Group
Direction
Tap King
Hello
Revolver/ Will O Rourke
Direction
Procter & Gamble/Old Spice
Shower
Revolver/ Will O Rourke
Best Production Value
BNZ
The Power of a Dollar
Revolver/ Will O Rourke
Editing
BNZ
The Power of a Dollar
Revolver/ Will O Rourke
Automotive Products & Services
RACV
RACV Heaps More Helpful
WhybinTBWA Group Melbourne
Television
Nissan Motor Co Australia
Nissan Pathfinder
Whybin TBWA Group Melbourne
Integrated
Digital
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne
Travel, Tourism & Leisure
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne
Avant-Garde
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Branded Entertainment
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Collateral & Direct
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Digital
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Outdoor
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Collateral & Direct
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney
Beverages: Non-alcoholic
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Publications & Media
Macquarie Dictionary
Phubbing: A Word is Born
McCann Worldgroup
Outdoor
Art Direction
Virgin Australia / Virgin Australia
Frequency Slices
Clemenger BBDO Sydney
Ambient
Colgate Palmolive
Mouthguards
GPY&R VML
Beverages: Alcoholic
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney
Beverages: Alcoholic
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney
Beverages: Non-alcoholic
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Installations
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago
Beverages: Non-alcoholic
Coca-Cola
Small Faces Campaign
Leo Burnett Sydney
Travel, Tourism & Leisure
Tatts Lotteries
Instant Millionaire
GPY&R
Newspaper
Attix
Roof Storage
SHEDcsc
Public & Media Relations
Live Events
National Australia Bank
FootifyFM
Clemenger BBDO Melbourne
Publications & Media
Macquarie Dictionary
Phubbing: A Word is Born
McCann Worldgroup
Public Service Announcements
Civic & Social Education
Protect A Child
Untrue
Australian Radio Network
Philanthropic Appeals
Save Our Sons
The Most Powerful Arm
11 Comments
Oh I so love how solving world peace through the medium of sugary water dispensers is suitably rewarded with the metal it craves.
So if these fucking vending machines are being awarded because they managed to solve world peace, or whatever the entry video craps on about, why don’t the Leo crew drag a couple down to the border of west and east Ukraine. I mean, come on, it’s the flashpoint of world war three and it’s been proven to bring peace to the warring nations of India and Pakistan (and it only took two days, you know, just enough to shoot open mouthed children and a few bystanders taking videos with their phones.)
What about film/TV?
Go Aaron and Chris!!!! ( . ) ( . )
Excellent idea @ pah. Off to the Ukraine Leo’s will go.
And McCann Melbourne score 10…. Shhhh
minus Coke and LB still have the highest amount of finalists. Clearly proving once again they are the hottest creative agency in Australia and one of the best in the world.
Congrats to Burnetts and all the other finalists.
The work is good.
However, one has to ask why you all bothered to enter where the winners will be forgotten 60 seconds after they are announced.
Even the Burnett Sydney site (and Andy’s own bio) don’t bother to boast about previous wins.
And NY isn’t cheap. $500 minimum per entry. So assuming a healthy 1 in 3 strike rate, Leos spent half a junior creative’s salary to enter. As. I assume, did the other agencies on this shortlist.
All up, maybe 3 or 4 teams weren’t hired so these ‘creatively driven’ agencies could enter an award show.
As I said, the work is good. The agencies know it’s good.
Is it worth someone’s job to have another award show add to the praise?
I cold be wrong @ follow the money, but I’ve worked in big multinational agencies where global sometimes puts pressure on agencies to enter certain awards. Sometimes the global powers at be even pay for it themselves.
You miss the point @truth. It doesn’t change the fact they could improve their creative product by investing in talent, rather than meaningless back slapping.
a) Nine, not 10.
b) Who cares?