Leo Burnett Sydney leads Aussie agency charge at New York Festivals 2014 shortlist round with 27; Clems Melb scores 14; GPY&R Melb scores 11

smallworld03.jpgNew York Festivals International Advertising Awards for World's Best Advertising has announced the finalists for 2014 for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, tool-tourist2-thumb-400x225-132124.jpgPrint, Public & Media Relations, Public Service, Radio and Student.

Leo Burnett Sydney leads the Australian agency pack in this round of shortlist announcements with 27 entries shortlisted, ahead of Clemenger BBDO Melbourne with 14 and GPY&R Melbourne with 11.

VIEW THE COMPLETE SHORTLIST
Australia has scored a total of 110 shortlisted entries, up from last year's score of 94.

This year marks the fourth year the executive jury, an elite group of worldwide chief creative officers, will convene in New York City and through 4 rounds of judging they choose the World's Best Advertising, selecting all levels of awards including the World's Best Idea.

The 2014 International Advertising Awards winning entries will be announced at the New York Show awards presentation on Thursday, May 1st, 2014 at the New York City Public Library, 5th Avenue at 42nd Street.

Avant-Garde

Avant-Garde
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne

Avant-Garde
Australia Post
Video Stamp
Clemenger BBDO Melbourne

Avant-Garde
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Avant-Garde
Macquarie Dictionary
Phubbing - A Word Is Born
McCann

Avant-Garde
Australian Federal Police / Missing Person Unit
Missing Person Pre-Rolls
VML

Creative Marketing Effectiveness


Sponsorship & Event Marketing
National Australia Bank
FootifyFM
Clemenger BBDO Melbourne

Low-budget
Metro St James
Pay with a kiss
Lavender Communications Group

Low-budget
Yarra Valley Water
Dupe
Ogilvy Group

Green Marketing
Yarra Valley Water
Dupe
Ogilvy Group


Digital


Art Direction
Brown-Forman Australia
Jack Daniel's Christmas Hub
Arnold Furnace

Travel, Tourism & Leisure
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne

Interface & Navigation
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne

Financial & Investment Services
National Australia Bank
FootifyFM
Clemenger BBDO Melbourne

Interactive Tools
Australia Post
Video Stamp
Clemenger BBDO Melbourne

Animation
Wrigley/ 5 Gum
Stealth
Clemenger BBDO Sydney

Politics & Government
Save Our Sons
The Most Powerful Arm
Finch

Mobile
Brisbane City Council
Shade Cinema
GPY&R

Travel, Tourism & Leisure
Australian Football League
World's Most Precious Metal
GPY&R Melbourne

Games
Defence Force Recruiting
Zero In
George Patterson Y&R Melbourne

Interactive Tools
Westpac
Paypig
Lavender Communications Group

Corporate Image, Information & Recruitment
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Art Direction
Noise International
The Art of Noise
M&C Saatchi

Animation
Noise International
The Art of Noise
M&C Saatchi

Commercial & Professional Public Services
Noise International
The Art of Noise
M&C Saatchi

Mobile
Macquarie Dictionary
Phubbing - A Word Is Born
McCann

Politics & Government
Australian Federal Police / Missing Person Unit
Missing Person Pre-Rolls
VML

Community Apps
Nissan Motor Co Australia
#VJUKE
Whybin TBWA Group Melbourne

Direct & Collateral

Corporate Image, Information & Recruitment
Australia Post
Video Stamp
Clemenger BBDO Melbourne

Mobile
Australia Post
Video Stamp
Clemenger BBDO Melbourne

Sporting Events
Tennis Australia
Mark of a Champion
cummins&partners

Print
Tennis Australia
Mark of a Champion
cummins&partners

Art Direction
Tennis Australia
Mark of a Champion
cummins&partners

Travel, Tourism & Leisure
Tatts Lotteries
Instant Millionaire
GPY&R

Low-budget
Colgate Palmolive
Mouthguards
VML GPY&R

Corporate Image, Information & Recruitment
Defence Force Recruiting
The Maths Ad Exam
George Patterson Y&R Melbourne

Politics & Government
Defence Force Recruiting
Air Force FM
GPY&R Melbourne

Mailings
Defence Force Recruiting
Air Force FM
GPY&R Melbourne

Beverages: Alcoholic
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney

Ambient
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Art Direction
Honda
Honda H20
Leo Burnett Melbourne

Ambient
Honda
Honda H20
Leo Burnett Melbourne

Publications & Media
Macquarie Dictionary
Phubbing - A Word Is Born
McCann

Social Media & Viral Marketing
Macquarie Dictionary
Phubbing - A Word Is Born
McCann

Mailings
Google
Google Books
McCann Worldgroup

Commercial & Professional Public Services
Google
Google Books
McCann Worldgroup

Film

Animation
Arts Centre Melbourne / Hamer Hall Relaunch
Dreaming (Boon Wurrung)
Airbag Productions

Animation
Lion / Tooheys Extra Dry
Mouth Off
Alt.vfx

Visual Effects
Vodafone
Discover The New. Launch.
Alt.vfx

Visual Effects
Diageo / Smirnoff
Comets
Alt.vfx

Visual Effects
Qantas Frequent Flyer
For Every Journey
Alt.vfx

Visual Effects
New Zealand Telecom
Waiting is over
Blackbird

Best Use of Music
Lion / Tap King
The Search
BMF

Cosmetics, Beauty Aids & Toiletries
ALDI / Mamia Nappies
Ready when you're not
BMF

Television
Nimble
Unexpected Happens
Proximity Brisbane

Television
Nimble
Unexpected Happens, Vet
Proximity Brisbane

Television
Nimble
Unexpected Happens: Breakdown
Proximity Brisbane

Business Equipment & Services
Australian Paper / Reflex
The Printer Guru
cummins&partners

Business Equipment & Services
Australian Paper / Reflex
The Printer Guru
cummins&partners

Foods
Murray Goulburn Co-Operative Ltd / Devondale
Devondale Dairy Campaign
DDB Group Melbourne

Cinematography
Murray Goulburn Co-Operative Ltd / Devondale
Morning Strangers
DDB Group Melbourne

Foods
Murray Goulburn Co-Operative Ltd / Devondale
Cat Lady
DDB Group Melbourne

Foods
Murray Goulburn Co-Operative Ltd / Devondale
Sunshine Bubble
DDB Group Melbourne

Direction
Weight Watchers Australia
Awaken your Incredible
Exit Films

Interactive
Royal Australian Air Force
Fighter Pilot - Behind The Visor
George Patterson Y&R

Corporate Image, Information & Recruitment
Defence Force Recruiting / Royal Australian Air Force
Anytime. Anywhere.
George Patterson Y&R Melbourne

Interactive
Defence Force Recruiting
Anytime. Anywhere.
GPY&R Melbourne

Best Use of Music
Smirnoff
Comets
Leo Burnett Sydney

Cinematography
Smirnoff
Comets
Leo Burnett Sydney

Direction
Smirnoff
Comets
Leo Burnett Sydney

Beverages: Alcoholic
Bulleit
Anti-Established
Leo Burnett Sydney

Cinematography
Bulleit
Anti-Established
Leo Burnett Sydney

Direction
Bulleit
Anti-Established
Leo Burnett Sydney

Editing
Bulleit
Anti-Established
Leo Burnett Sydney

Script/Copywriting
Bulleit
Anti-Established
Leo Burnett Sydney

Direction
South Australian Tourism Commission
Barossa. Be Consumed
Moth Projects

Cinematography
South Australian Tourism Commission
Barossa. Be Consumed
Moth Projects

Corporate Image, Information & Recruitment
Yarra Valley Water
Dupe
Ogilvy Group

Direction
Tap King
Hello
Revolver/ Will O Rourke

Direction
Procter & Gamble/Old Spice
Shower
Revolver/ Will O Rourke

Best Production Value
BNZ
The Power of a Dollar
Revolver/ Will O Rourke

Editing
BNZ
The Power of a Dollar
Revolver/ Will O Rourke

Automotive Products & Services
RACV
RACV Heaps More Helpful
WhybinTBWA Group Melbourne

Television
Nissan Motor Co Australia
Nissan Pathfinder
Whybin TBWA Group Melbourne

Integrated

Digital
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne

Travel, Tourism & Leisure
Tourism Victoria
Melbourne Remote Control Tourist
Clemenger BBDO Melbourne

Avant-Garde
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Branded Entertainment
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Collateral & Direct
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Digital
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Outdoor
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Collateral & Direct
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney

Beverages: Non-alcoholic
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Publications & Media
Macquarie Dictionary
Phubbing: A Word is Born
McCann Worldgroup

Outdoor

Art Direction
Virgin Australia / Virgin Australia
Frequency Slices
Clemenger BBDO Sydney

Ambient
Colgate Palmolive
Mouthguards
GPY&R VML

Beverages: Alcoholic
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney

Beverages: Alcoholic
Diageo/Bundaberg Rum
Road to Recovery
Leo Burnett Sydney

Beverages: Non-alcoholic
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Installations
Coca-Cola
Small World Machines
Leo Burnett Sydney/Chicago

Beverages: Non-alcoholic
Coca-Cola
Small Faces Campaign
Leo Burnett Sydney

Print

Travel, Tourism & Leisure
Tatts Lotteries
Instant Millionaire
GPY&R

Newspaper
Attix
Roof Storage
SHEDcsc

Public & Media Relations

Live Events
National Australia Bank
FootifyFM
Clemenger BBDO Melbourne

Publications & Media
Macquarie Dictionary
Phubbing: A Word is Born
McCann Worldgroup

Public Service Announcements

Civic & Social Education
Protect A Child
Untrue
Australian Radio Network

Philanthropic Appeals
Save Our Sons
The Most Powerful Arm
Finch

Civic & Social Education
Australian Indigenous Education Foundation
Is a picture worth a thousand words? We showed Australia something they thought they'd never see and they gave us $40M.
Host Sydney / The Glue Society

Civic & Social Education
Victorian Responsible Gambling Foundation
100 Day Challenge
McCann Worldgroup

Civic & Social Education
Australian Federal Police / Missing Person Unit
Missing Person Pre-Rolls
VML

Radio

Use of Medium
Defence Force Recruiting
Air Force FM
GPY&R Melbourne

11 Comments

pah said:


Oh I so love how solving world peace through the medium of sugary water dispensers is suitably rewarded with the metal it craves.

pah said:


So if these fucking vending machines are being awarded because they managed to solve world peace, or whatever the entry video craps on about, why don't the Leo crew drag a couple down to the border of west and east Ukraine. I mean, come on, it's the flashpoint of world war three and it's been proven to bring peace to the warring nations of India and Pakistan (and it only took two days, you know, just enough to shoot open mouthed children and a few bystanders taking videos with their phones.)

? said:

What about film/TV?

pdog said:

Go Aaron and Chris!!!! ( . ) ( . )

@Pah said:

Excellent idea @ pah. Off to the Ukraine Leo's will go.

Quietly said:

And McCann Melbourne score 10.... Shhhh

interesting said:

minus Coke and LB still have the highest amount of finalists. Clearly proving once again they are the hottest creative agency in Australia and one of the best in the world.

Follow The Money said:

Congrats to Burnetts and all the other finalists.

The work is good.

However, one has to ask why you all bothered to enter where the winners will be forgotten 60 seconds after they are announced.

Even the Burnett Sydney site (and Andy's own bio) don't bother to boast about previous wins.

And NY isn't cheap. $500 minimum per entry. So assuming a healthy 1 in 3 strike rate, Leos spent half a junior creative's salary to enter. As. I assume, did the other agencies on this shortlist.

All up, maybe 3 or 4 teams weren't hired so these 'creatively driven' agencies could enter an award show.

As I said, the work is good. The agencies know it's good.

Is it worth someone's job to have another award show add to the praise?

truth said:

I cold be wrong @ follow the money, but I've worked in big multinational agencies where global sometimes puts pressure on agencies to enter certain awards. Sometimes the global powers at be even pay for it themselves.

Money said:

You miss the point @truth. It doesn't change the fact they could improve their creative product by investing in talent, rather than meaningless back slapping.

@Quietly said:

a) Nine, not 10.

b) Who cares?

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