LMG appoints M&C Saatchi Melbourne as new agency for Bottlemart and Down Under Cellars

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DSC7921.jpgLiquor Marketing Group (LMG) has appointed M&C Saatchi Melbourne for full creative and strategic duties on its Bottlemart and Down Under Cellars brands across Australia.

Together, the Bottlemart and Down Under Cellars chains comprise over 1,000 branded independently-owned outlets.

Says Sean Hogan, LMG marketing director: “M&C Saatchi Melbourne demonstrated a strategic insight and creative weight that far exceeded our expectations.

 

“Their commitment to our partnership has resulted in a significant change in strategic direction to our marketing communications. We are excited about the potential this has for our business.”

 

Says Paul Taylor, M&C Saatchi Melbourne ECD: “This new direction for LMG will change the way the category is marketed and that is an exciting opportunity for us and them.”

M&C Saatchi has significantly grown its own presence in Melbourne following its merger with ST&P in September. A move that brought a number of clients and staff into the M&C Saatchi fold, including Taylor and M&C Saatchi Melbourne CEO Bob Talbot.