Lowe and Partners promotes Justin Tauber to director of platforms and operations for Australia

Lowe Profero, the global digital network of Lowe and Partners, today announced the promotion of Justin Tauber to the position of director of platforms and operations for Australia.

In the newly created role Tauber will be responsible for leading project delivery, platform and user experience strategy, having previously held the role of head of platforms for Lowe-Profero’s Australian operations.

Coming from a background in UX and business analysis, Tauber was the lead experience architect behind the new Vogue Australia site, a 2014 AIMIA Awards Finalist. He also holds an MPhil in Philosophy from the University of Sydney.

Tauber will continue to work closely with creative director Matthew Delprado and technical director Richard Szalay as part of the Australian team across all clients including Johnson and Johnson, Nutricia, Woolmark, Village Roadshow and Western Union.

Dave Bentley, Lowe Profero’s Australian MD said the promotion demonstrated the company’s commitment to an integrating technology, creative and media.

Says Bentley: “Justin’s promotion to lead platforms and delivery allows us to move ahead in our pursuit of the very best integrated client model.

“It is great to be able to continue to promote from within our ranks of talent like this, and I am sure Justin will continue to be as invaluable to Lowe Profero as he has proven to be over the last few years.”

Tauber said the creation of the new role was a genuine opportunity to bring more commercial innovation to Profero’s offering.

Says Tauber: “When you can align strategic thinking with lean, customer-centric production methods, you can maximize impact and minimize time-to-market for your clients. That is something I get excited about.

“Over the last five years, I’ve seen Lowe Profero build a fantastic reputation for providing performance-led strategic media solutions globally, and this move is about continuing that success locally.”