M&C Saatchi, Sydney snares NRMA Insurance, SGIC and SGIO accounts in shoot-out with Host

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NRMA.jpgIn the biggest account move this year M&C Saatchi, Sydney has won mega insurance brands NRMA Insurance, SGIC and SGIO following a two-way shootout against Host, Sydney.

CB understands incumbent Whybin\TBWA, Sydney were knocked out of the pitch in late March, although one source says they did not re-pitch, citing differences of opinion on the future of the brand. The agency created a series of multi award-winning campaigns for the brand including NRMA ‘Car Creation’, which won the Australian Effies Grand Prix in September last year.

Screen Shot 2014-04-16 at 7.10.36 am.jpgSays Anthony Justice, head of marketing for NRMA Insurance, SGIC and SGIO: “We selected M&C Saatchi on the strength of their strategic thinking and creative ideas regarding our direct insurance brands.

“The team at M&C Saatchi illustrated they have the capability to partner with us in developing and implementing a highly creative approach that strengthens the core positioning of our brands.”

Says Jaimes Leggett, M&C Saatchi CEO: “This is a significant win for the agency. As well as being one of the largest accounts in Australia, NRMA Insurance, SGIC and SGIO are all iconic brands. We can’t wait to get started. It’s great to see the bolstered team making their mark.”

In the past few months M&C Saatchi has made significant new talent hires, including appointing Justin Graham at Chief Strategy Officer from Droga5 and its recent luring of Ben Cooper as Group Innovation Director from The Monkeys.