Saatchi & Saatchi Sydney extends Cadbury scope of work to include chocolate and biscuit portfolio

Mondelēz International has today announced changes to its advertising agency roster with Saatchi & Saatchi Sydney extending its scope to work across the Cadbury chocolate and biscuit brand portfolio in the Australian market.

Ben Wicks, general manager marketing explained that the reshuffle would see all Cadbury advertising consolidated under Saatchi & Saatchi, while Droga5 will remain on its roster for other candy and other biscuit brands.

Says Wicks: “What we are doing is consolidating our strategy and creative for the Cadbury masterbrand, Cadbury Dairy Milk and other Cadbury brands to Saatchi & Saatchi to leverage and build on the brilliant momentum and outstanding success we have had on Cadbury Dairy Milk over the past two years.

“Over this time, we have grown our market share, step-changed our engagement with consumers and launched the ever-so-popular Cadbury Dairy Milk Marvellous Creations.

“Having one team for the Cadbury portfolio under Saatchi & Saatchi will give us scale and efficiency to build the brand’s success even further as we continue to surprise and delight consumers with our brand and communications.”

Michael Rebelo, CEO of Saatchi & Saatchi said the agency was looking forward to replicating the success it had experienced across the portfolio.

Says Rebelo: “We’re excited to be now working across the entire Cadbury portfolio and including Favourites, Cadbury Biscuits, Cherry Ripe and Boost in our mix, and excited about the creative opportunities this appointment represents.

“Being awarded more business from your client is an ultimate endorsement of your partnership.”

Droga5’s chief executive Sudeep Gohil said they looked forward to continuing their work on some of Mondelēz International’s leading brands.

Says Wicks: “The Droga5 team has had great success across a number of campaigns and we look forward to continuing to work with Droga5 on existing pieces of business and exploring new opportunities that may arise out of their recent partnership with William Morris Endeavor.”