Simon Veksner: Is PR the new scam?
April 22 2014, 9:26 am | | No Comments
By Simon Veksner, Creative Director, DDB Sydney
Answer: no, it’s not.
Consider two new campaigns that were released last week.
On the left, a print/outdoor piece for highlighter pens(!) With apologies to those involved… this feels terribly old-fashioned to me.
But the MJ Bale work, on the right, which put a paywave chip in the arm of a suit, is a totally different beast. READ ON…