Simon Veksner: Is PR the new scam?

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Screen+Shot+2014-04-20+at+10.27.04+pm.jpgBy Simon Veksner, Creative Director, DDB Sydney

Answer: no, it’s not.

Consider two new campaigns that were released last week.

 

On the left, a print/outdoor piece for highlighter pens(!) With apologies to those involved… this feels terribly old-fashioned to me.

But the MJ Bale work, on the right, which put a paywave chip in the arm of a suit, is a totally different beast. READ ON…