Ten confirms Howcroft role for Recipe to Riches

RECIPE-TO-RICHES-TEAM.jpgAfter denials at the time Network 10 has now confirmed the CB exclusive on April 16 that Network 10 executive general manager Russel Howcroft has taken over the marketing guru role on Recipe to Riches left vacant by the departure of Droga5 creative chairman David Nobay earlier this month.

Howcroft (pictured right), the former CEO of Y&R Brands and a panelist on The Gruen Transfer - will join Recipe to Riches co-hosts Carman's Fine Foods owner Carolyn Creswell (centre) and chef Darren Robertson (left).

Droga5 lost the lead agency status for Woolworth's, the backing sponsor of Recipe to Riches, late last month - coinciding with Nobay's withdrawal from a second series. Now Woolies' lead agency role is with Leo Burnett, most industry pundits expect Droga5 to part ways completely with Woolies in the near future.

While Recipe to Riches is backed by Woolworths, arch rival Coles continues to back MasterChef Australia, also on Ten - which may or may not be a tricky situation for Howcroft to deal with going forward.


who ate all the pies said:

he did

Mouth where money is said:

Surely the newly crowned "Mr Woolworths" Todd Sampson should be there in front of camera rep,resenting his awesome new multi-million dollar client....he's never been shy of a camera before????

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