The Feds bolsters executive team hiring Julia Peters in executive producer content + broadcast role and achieves global recognition at MipTV

The Feds, Australia’s next generation, screen content production house has appointed seasoned Australian television broadcast and production executive, Julia Peters to the newly created role of executive producer content & broadcast.

Peters, has served as an executive producer, drama supervisor, series and development producer across a variety of TV series with production companies including Essential Media and Entertainment, Eyeworks, Fremantle Media and across all the free-to-air Australian networks. Across her extensive content career she has also successfully piloted original formats for the North American market.

Supporting her impressive commercial production career, Peters recently held the position of Screen Australia’s investment deveIopment manager- documentaries, managing the multi-million dollar documentary funding slate for international and general funding programs.

In this newly created role Peters will bring her depth of experience to oversee current programming initiatives and drive future strategy for The Feds in a rapidly evolving market.

Says Lizzy Nash, The Feds founder and director of content & broadcast: “Julia is a tremendous addition to the Feds talented team. She brings a wealth of experience as both a producer of leading unscripted TV series and formats and as a polished negotiator and lynchpin for forging further Australian production relationships.”

The new appointment follows the recent addition of director Claire Marshall to role of associate producer – development.

Says Peters: “This is an exceptional time to be working with such a progressive production company that has a clearly defined role on the international cross platform stage. I am delighted to be part of a team that produces quality content and concepts that have the power to engage all parts of the media ecosystem.”

The Feds recently secured a portion of Screen Australia’s funding under the Enterprise Program.

The Feds will be showcasing its slate of recent and emerging cutting edge, cross-platform content at MIPTV (7-10 April, Palais des Festivals, Cannes, France), where its reality show ‘Zombie Boot Camp’ has been selected as one of five MIPFormats International Pitch competition finalists.

The MIPFormats International Pitch is the global pitching event for creators and producers around the world with original, non-scripted entertainment formats. For the third year, Warner Bros. International Television Production, the exclusive sponsor of the competition, oversaw the pre-selection and will spend up to €25,000 to develop the winning project of the MIPFormats Pitch. The MIPFormats International Pitch event will on take place on Sunday 6 April, during the 5th edition of MIPFormats (5-6 April 2014).

The finalists will pitch their projects live in front of an international jury of formats experts: Nick Emmerson, CEO, Ricochet (UK), Taco Ketelaar, senior vice president, Prime Time, Entertainment Sat.1, ProsiebenSat.1 TV Deutschland (Germany), Sandra Kleinfeld, director of development, studio & unscripted content, Canadian Broadcasting Corporation (Canada), Cathrine Wiernik, head of development & format acquisitions, TV4 (Sweden).

Says Lisa Gray, The Feds head of content: “We are ecstatic that Zombie Boot Camp has been recognised among such an elite group of global finalists at MIPFormats. The opportunity to take part and have our content  showcased on a global platform is testament to the unique ability of our team to take great screen ideas to the next level.”