Tontine Group appoints Naked Communications to handle creative requirements on all its brands

Naked Communications has extended its relationship with Pacific Brands, winning the Tontine Group account (incorporating Tontine, Dunlopillo and Fairydown) in a competitive pitch. Naked will take responsibility for all creative requirements on all brands effective immediately. The account was previously with The Monkeys in Sydney.

Says Laura Keogh, marketing manager, Sheridan and Tontine Group: “We’re excited to be working with Naked as we look to drive commercial success for the brands within the Tontine Group, and build in particular on Tontine’s legacy as a pioneer of effective creative communications.”

Says Tom Ward, managing director at Naked Melbourne: “We’re thrilled to extend our relationship with our friends at Pacific Brands and work on some more fantastic brands. The Tontine ‘date stamp’ campaign is one of the most inspirational pieces of thinking to have come out of the Australian marketing landscape in recent years, so the bar is high and we look forward to the challenge.”