Unilever launches new billboards for Dove + Lynx brands via Workshop/JWT and 31stsecond/BBH U
A gigantic five-metre shaver appears to be scraping off parts of a billboard promoting Dove deodorant via created by Workshop/JWT, while a life-size helicopter hovers above LYNX’s latest “Make Love Not War” campaign via 31stsecond/BBH U.
The eye-catching billboards are the latest special builds to help amplify the impact of each of the Unilever brands’ new campaigns in Sydney and Melbourne.
Dove’s latest campaign that promotes awareness of the damage caused by shaving features a giant 3D shaver, made out of polystyrene foam, which extends beyond the billboard’s boundaries.
To launch the new Lynx Peace fragrance range, an image of a life-size helicopter protrudes from the latest Lynx billboard blurring the visual lines between reality and the ad to make consumers take a closer look.
Large landmark sites located in traffic bottlenecks were chosen for both the Dove and Lynx campaigns to reach drivers when they are stuck in traffic and have time to engage with such dynamic billboards.
The Lynx special build billboards will appear at Taylor Square in Sydney and Melbourne’s City Link whilst being supported by four large format billboards across the two cities. The giant Dove shaver will be seen on Parramatta Road at Camperdown and on Melbourne’s Kings Way to spearhead a national billboard campaign.
Brand: Dove and Lynx
Campaign: Shaver and
Creative Agencies: Workshop / JWT
Media Agency: Mindshare
Brand: Lynx
Campaign: Make Love not War
Creative Agencies: 31stsecond/ BBH U
Media Agency: Mindshare
4 Comments
That headline is confusing because ‘strips’ has two meanings, a visual space being removed by the razor, and stripping off skin.
There’s a third meaning. WTF are ‘shaving strips’?
But haven’t we seen something similar with a grater? Was that Dove too?
Confused.
A few protruding elements on a special make billboard doesn’t make these good.
Believe me, I’ve done exactly the same thing before and they were a waste of money. But try telling that to clients and media agencies hellbent on dropping a bit of cash this side of June 30.
3D doesn’t maketh the billboard