VisionVault launches in Australia – private cloud for brands and agencies to store digital assets
With more than 45 years television production experience between them, producers John Lamble (left) and Warwick Boulter (right) have launched VisionVault, a private and secure cloud where brands and agencies can store, access, manage and share their digital assets.
Three years in development, VisionVault securely and independently stores every production, audio and visual asset – from raw footage to art, images and sound files – in a cloud that is connected to the global Sohonet fibre loop, linking more than 400 studios, agencies and production houses worldwide.
Brands can manage, deploy and repurpose assets from a village of suppliers in one secure, globally accessible digital media library.
Boulter, VisionVault director: “We launched VisionVault because we experienced first-hand the opportunities agencies and brands were missing when digital assets weren’t at their finger-tips. The need for at-hand content has never been greater with the explosion of digital.
“A brand’s digital assets might currently be housed at any one of a range of suppliers, such as the creative agency, production company or post-production house, and the time and cost to retrieve these assets can mean that opportunities are lost. We have taken what is usually a disorganised, hard to access, cold archive to an online environment that enables connectivity, immediate access and simultaneous users, giving digital assets a longer life and greater scope.”
VisionVault stores raw footage, graded selected shots, submasters, masters, stills, final art, edits, graphics, sound and supporting documents, with powerful metadata, keyword and search functionality.
The service enables users to download files in full resolution or content-ready renditions, which are automatically created as proxy files upon upload.
Says Lamble, VisionVault director: “Marketers must be able to deliver their media assets to any channel, whether it’s to social media, a blog, website or a TVC ready for broadcast. We created VisionVault to enable marketers and their creative partners immediate access to their ever growing pool of rich media assets, so that they can deliver more relevant content, more quickly, in more places.
“Brands leave themselves exposed and ill-equipped to capitalise on opportunities as they happen when their media assets aren’t immediately and securely accessible, and ready to publish to any media.”
VisionVault is a subscription service and its platform is tailored to each client resulting in a branded, bespoke portal.
VisionVault operates on Cambridge Imaging Systems’ Imagen software, used by the BBC, the British Ministry of Defence and IMG.
Lamble is a freelance producer with more than 30 years experience managing his own production business, Blue Water Productions. Boulter is also a highly experienced producer, running his own production company, Six Foot Sultans and working as a freelance producer for 15 years.
6 Comments
Good idea guys. However, the above is already in market and in commercial use.
I like. Good luck to the nicest fellas. Deserves success.
Great idea, we can stop piling up all those ugly and dusty orange hard drives. For the clients I work on it would be very handy to have a library of existing footage viewable anytime.
@Nice Idea
You’re right, once there’s one of something, there can’t possibly being any more. That’s why Gmail flopped and we’re all still using Hotmail.
Always said these two should be running a vault instead of producing. It was just a matter of time until a great idea found the perfect duo to execute it.
very innovative creativity !!!!
This Vault enable to stores various type of footage,selected shots,sounds,graphics ,keywords etc .and also manage and access our digital assets. I like this private cloud and its very useful for our professional use.Thanks for sharing with us..