Vodafone gives Aussies more of what they want in latest national campaign via Ogilvy, Sydney
Vodafone Australia has launched a new national campaign promoting its 96% population reach, lightning fast 4G and Galaxy S5 offer via Ogilvy, Sydney.
The campaign includes broadcast, digital and out of home as well as a 24-hour Facebook video campaign and a YouTube pre-roll campaign.
Says Jana Kotako, general manager brand, Vodafone Australia: “We want non customers to discover what’s changed at Vodafone as we’ve got an amazing story to tell. Our new 4G network is lightning fast and our coverage now extends across 96% of all Australians. Our plans enable our customers to do more of what they love…. more surfing, tweeting, sharing, streaming and posting. So our new campaign is centred around giving our customers more of what they want…. more internet.”
Agency: Ogilvy & Mather
Creatives: Russell Smyth, Wellison D’Assuncao, Scott Mortimer, Brett Terblanche, Andrew Hankin
Digital Agency: DT
Media Agency: Bohemia
Production company: One20
Film production company: Finch
Director: Nick Ball
14 Comments
That’s not what I wanted.
best not watched on a big screen. look better on a phone.
Sorry I wasn’t listening. Did you see the monkey on the segway. Brilliant work. now what was the message? Vodafone has coverage in Rome? Cool.
Why doesn’t the guy in the monkey suit have to wear a helmet?
If only they’d forked out for a real chimp this would have been likeable.
96% of all Australians. But still outrageously shit coverage across 96% of Australia.
Whats a 24 hour Facebook video campaign?
Whose the talent? The suit. Not the chimp.
That chimp is eerily reminiscent of the recent New Zealand HiLix ad
https://www.youtube.com/watch?v=JspHqoegTkc
Hokey Pokey!
Really liked this. Better than their last ad…
Voda covers 96% of Australians. I got it…
I used to be with Vodafail – then I realised the 4% of Australians that they don’t cover is the bit near the ear.
what a stinker
Great ad! Vodaphone networks is as fast as a Segway !! Lol
The only thing good in this is the guy in the purple jacket! Rest is a boring crap ad! AGAIN!