Women of 3AW respond to #itouchmyselfproject with the #Itouchmyselfie internal campaign
The women of 3AW have come together as a result of Chrissy Amphlett’s #itouchmyselfproject launched yesterday via JWT, and have created a small internal initiative called #Itouchmyselfie to support the campaign for breast cancer self examination awareness.
3AW’s fill-in breakfast hosts Peter Maher and Kate Stevenson loved the new breast cancer awareness campaign so much that they arranged an interview yesterday morning with one of the stars of the campaign, Deborah Conway.
(Pictured Clockwise starting top left: Cushla Travers, Sharna Beves, Kate Stevenson, Fenella Wagener, Viv Hatzi, Sally Cockburn, Nicole Denton and Ashleigh Brown (L-R), Sally McMahon, Eliza Houghton, 3AW Afternoons guest Alicia Loxley from Channel Nine, Alexandra Factor, Dee Dee Dunleavy. Centre: Chrissy Amphlett.)
2 Comments
The campaigns heart is in the right place, but it’s just so cheesy and lame in execution.
Such a shame.
Did you check yourself?
If so – then it worked.
If not (because its ‘cheesy and lame’) then best of luck to you.