AFL players from The Hawks star in Swisse’s latest television campaign via Noisy Beast

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Screen Shot 2014-05-19 at 11.54.28 am.jpgSwisse has launched a new TV campaign urging Aussies to ‘Choose Swisse’ via Noisy Beast.

In the new campaign, Hawthorn stars Jordan Lewis, Sam Mitchell, Brad Sewell and Luke Breust provide an insight into the role that Swisse Active Recover Bars play in their game day preparation and recovery.

SWS_FBPost_AFL 2014-500x500-01.jpgSays Carolyn Mackintosh, Noisy Beast creative director: “We wanted to take people into the inner sanctum of the Hawks, one of the power teams in the AFL, and demonstrate their hard work, dedication and commitment to performance.

Says Stuart Fox, Hawthorn FC CEO: “The Noisy Beast team were in and out at Waverley on the day of the shoot with a minimum of fuss and no disruption to the structure and daily demands of the club. Shot in a guerilla style round robin, Noisy Beast and Airbag Productions made the most of their two-hour window with the Hawks.

“The players enjoyed the process and were in their element doing what they know, which is training and preparing for game day.”

Says Sam Mitchell, former captain: “We enjoyed it and it was actually fun.”

Noisy Beast Media arranged sponsorship on Fox Footy for Swisse’s AFL campaign including the Swisse Key Performer segment on all Friday night games, and a half-time integrated partnership as well as the TVC activity.

The Hawthorn campaign is integrated across digital and social platforms for Swisse, including extended behind the scenes video content for Hawthorn fans.