APG presents: CDs on unexpected thinking from planners on Wed, June 11 at The Hallway, Glebe; FREE for AWARD members and APG members
The Communications Council is presenting the latest in its Insight Series with ‘APG Presents: Creative Directors on Unexpected Thinking from Planners’ event on Wednesday, June 11 at The Hallway, 7 Franklyn St, Glebe, Sydney.
APG will hold an evening with some of Australia’s most awarded creative directors, sharing their views on the value unexpected thinking in planning briefs can add to the development of great creative work.
This session is complimentary for APG and AWARD members REGISTER HERE.
Non member tickets $45 inc get BOOK HERE.
The panel includes: Darwin Tomlinson, executive creative director, Tribal DDB; Simon Lee, creative partner, The Hallway; Paul Nagy, executive creative director, Clemenger BBDO and will be moderated by Russ Mitchinson, head of planning, Leo Burnett and APG chairman.
“Creativity is a manic construction of absurd, unlikely irreverent thoughts and feelings that somehow, when put together, changes the way we see things. That’s why it’s magic.”
Sir John Hegarty, Hegarty on Advertising
Taking their perspective on creating ‘magic’, the panelists will share examples of when unexpected thinking has worked well and how this has helped the creative process. As with all success, there are usually some mistakes along the way – attendees will also hear their experiences on what happens when planning and creative collide.