Aussie real estate conference AREC14 enters the digital age with new e-Mag launch via Bloke

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screen480x480.jpegBloke has recently brought digital publishing in-house to bolster its ongoing relationship with McGrath Estate Agents, as part of the direct marketing campaign to drive registration for AREC14 which gathers the top real estate and motivational speakers for the first weekend of June on the Gold Coast.

Bloke designed and built an interactive eMag with in-depth background on speakers, videos, schedules and links to relevant articles and suppliers.

Designed in the innovative new format behind magazines like Fast Company, GQ and The New Yorker, the eMag allows easy content navigation and slick control features.

Says Mike O’Rourke, Bloke’s creative partner: “We believe these forms of digital publishing will become the norm at events and conferences in the near future. The applications for this type of digital publishing are endless and we are seeing more and more of our clients tapping into the cross platform potential through annual reports, sales brochures, ­infographics and subscription based offerings.”