Cannes Contenders: GPY&R Melbourne

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Camp Quality: One Buck One Pluck

GPY&R Melbourne senior copywriter Alex Wadelton embarked on a unique journey, by plucking one hair for every dollar donated to kid’s cancer charity Camp Quality in the month of October.

Tourism SA: Puppet Pelonon

The Puppet Peloton. 12 of the world’s best cyclists travelling the country to promote the Santos Tour Down Under. Kind of. Part machine, part magic, The Puppet Peloton is 12 mechanical cyclists with 24 articulating legs and a top speed of 80 kilometres an hour. In the months leading up to the event The Puppet Peloton travelled over 2,000kms, seeking out riders on the nations most popular cycling routes to deliver one simple message, “follow the Peloton to the Santos Tour Down Under”.

AFL: World’s Most Precious Metal

GPY&R Melbourne and AFL launched a world’s first – the chance to own an ingot forged from the 2013 AFL Premiership Cup, the most elusive prize in Australian sport.