Cannes Contenders: Leo Burnett Sydney

| | No Comments

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Leo Burnett Sydney

From the moment Bulleit bourbon was first distilled, it was a whisky made differently: in small batches, with a special recipe, a unique taste and a truly independent spirit. Bulleit is intensely proud of how it differs from its more famous counterparts. This led Leo Burnett Sydney to create the brand positioning ‘Anti-established’. This word captures the way Bulleit has always broken with convention. This film piece was created to announce ‘Anti-established’ and the philosophy behind it. An ethos that rejects easy, cheap and quick methods in favour of slow, considered and crafted ones.

Leo Burnett Sydney

To mark the arrival of its new premium full strength bottle spirit Smirnoff Double Black vodka Diageo Australia and Leo Burnett Sydney launched a 90-second brand spot. The TVC brought to life the feeling consumers get when they make the ultimate party statement, and ends with the tagline ‘Arrive Boldly’.

Leo Burnett Sydney

Ronald McDonald House Charities helps families stay close during tough times as displayed in this 90-second spot via Leo Burnett Sydney.

Leo Burnett Sydney

There are over 7 billion people on the planet, all looking at the world in their own way. But no one sees it like you. Leo Burnett Sydney created this piece which asks #whatdoyousee?

Promo and activation B02.jpgSamsung S-Drive: Drive safe. Be rewarded

Leo Burnett Sydney

S-Drive is a program that promotes and rewards safe driving. When young drivers participate in S-Drive, every safe kilometre they drive scores them points that can earn them some great rewards. From music subscriptions and movie rentals to fuel cards, gift vouchers, Samsung tablets, and even some once-in-a-lifetime experiences like Super Rugby tickets, Groovin The Moo festival passes and snow weekends in New Zealand.

Leo Burnett Sydney

The app is designed to encourage children’s imagination through open ended creative play and it also helps to develop their cognitive skills.