DDB Sydney’s fatigue detection radio spot for Volkswagen wins 2014 Gold Siren award for best radio ad of the year and two Silver Siren awards

An ad promoting Volkswagen’s Fatigue Detection Technology, via DDB Sydney, has won the 2014 Gold Siren award for the best radio ad of the year. 

The ad, “Road” written by Jim Curtis (right) and Ryan Fitzgerald (left), also took out two Silver Siren awards for winning the single and craft categories, announced this morning at a breakfast in Melbourne.

The winning ad is part of a campaign dramatising the hypnotic effect long drives can have on the human mind. You hear the inner-thoughts of a character wandering off the road. Volkswagen’s Driver Fatigue Detection Technology quickly brings them back on track. The product is directly at the heart of the idea and a touch of humour helps deliver the fatigue detection message in an engaging and memorable way.

Writers of the best radio ad for 2014 – Curtis and Fitzgerald – both now at BMF – and client, Volkswagen win airfares, accommodation, plus automatic entry and tickets to the Cannes Advertising Lions Festival in June 2014. DDB Sydney’s work with Volkswagen across television and radio has been highly awarded and includes the successful couple pretending to camp in the “Tiguan” ad.

McCann Melbourne and Eardrum proved there’s plenty of life after ‘dumb ways to die’ as Metro Trains continued its winning streak. The Metro Notify series, which humorously promotes Metro Trains’ new notify app, took home silver and best campaign.

The silver caps off another hugely successful year for Eardrum at the Siren Awards. The radio and audio specialists won the craft category three times this year and of the 31 finalists in the single category – Eardrum cast and directed 15 and wrote 7.

Says Eardrum creative director Ralph Van Dijk: “We’re delighted for McCann and to be on the podium once again this year. It’s been a pleasure working on so many exciting campaigns that continue to raise the bar on radio.”

VIEW FULL LIST OF WINNERS