Grey Melbourne unveils Seeing MS photography exhibition for World MS Day tonight in Sydney
CB Exclusive: Tonight sees the launch of the Seeing MS photographic exhibition, exposing the invisible symptoms of multiple sclerosis, a devastating neurological disease, and promoting a deeper understanding of MS in the wider community, at SUNSTUDIOS in Sydney.
The campaign, launched earlier this year via Grey Melbourne, saw photographers Sara Orme, Jamie MacFadyen, Andreas Smetana, Matt Hoyle, Toby Burrows, Nicholas Walton-Healey, Juliet Taylor, Garth Oriander and Louis Petruccelli partnered with people living with MS to create visual interpretations of nine of the symptoms of multiple sclerosis. The photographic exhibition, and campaign book, showcases the photographers’ interpretations of these symptoms.
The photographs have become part of an extensive digital, print and outdoor campaign and each individual story is its own television commercial.
The personal descriptions of these debilitating symptoms also lead to the development of nine photographic filters by Limehouse Creative, available via the Seeing MS app. The app was downloaded over 10,000 times and images uploaded from over 70 countries.
Says Jan Staunton, group manager, marketing and communications of MS: “Grey Melbourne, in conjunction with Limehouse Creative and Infinity Squared have created this amazing campaign which will help overcome some of the key challenges facing the community’s perception of this disease.”
The Exhibition will continue for the next week at SUNSTUDIOS in Alexandria.
To see the powerful images and view the documentary go to www.SeeingMS.com.
Executive Creative Director: Michael Knox
Creative team: Laura Petruccelli, Rohan Cooke
Business Director: Claudia McInerney
Senior Account Manager: Catherine McDonald
Strategy Planning: Alice Atherton, Harry Steinhart
Head of Broadcast: Sandi Gracin
Digital Director: Teresa Truda
Retouching and Filters: Limehouse Creative
Designer: Claudia di Martino
Film Production: Infinity Squared
Photographers: Sara Orme, Jamie MacFadyen, Andreas Smetana, Matt Hoyle, Toby Burrows, Nicholas Walton-Healey, Juliet Taylor, Garth Oriander, Gerry Hanan and Louis Petruccelli
Client: Jan Staunton, MS