HOSTPLUS celebrates life’s ‘pluses’ in a new campaign via Hardwire Agency Melbourne

In a dramatic departure from traditional superannuation advertising, HOSTPLUS’ latest campaign via Hardwire Agency Melbourne explores and celebrates the many positives of life.

Together with Exit Films director/producer team of Stephen Carroll and Tobi Webster, HOSTPLUS, the industry super fund for hospitality, tourism sport and recreation, has launched a new 60 second spot that attempts to make a powerful, distinct and emotional connection with members. A central theme of the campaign is a strong spirit of optimism that sees ‘pluses’ in even the smallest everyday things in the world – a spirit that looks forward and plans for success.”

VIEW THE SPOT

The TVC is supported by cinema, press and web executions and will extend throughout the year with a range of compelling messages aiming to inspire members with simple actions they can take that allow them to achieve greater control of their financial future.

Says David Elia, HOSTPLUS chief executive officer: “The campaign seeks to reinforce that we are a safe, trusted, contemporary super fund that believes in giving our members every opportunity and confidence to take control, make the right choices and prosper in life.”

HOSTPLUS

Photography: Carlos Alcaide, Hell Studios