How Good Begets Good at BBDO New York

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BBDO-PRESENTATION.jpgCREATIVE WEEK – To be a great company, you need to be a good company. Today, more and more companies are striving to be good. And it’s that desire to be good that is also inspiring great creativity. John Osborn, president and CEO BBDO New York, has put what his agency calls SoulWork at the heart of everything it does.

And that soul branding is leading to some inspired creativity, from Guinness’ Wheelchair Basketball ad to the Don’t Text & Drive documentary for ATT.

On Day One of Creative Week Osborn talks about the value of SoulWork, then is joined by Linda Boff, Executive Director, Global Brand Marketing at GE, for a one-on-one in depth look at how being good is driving everything GE is doing.