Kimberly-Clark launches new spot for Huggies Dry-Nites Pyjama Pants via Ogilvy Sydney
Kimberly-Clark is launching a new commercial program this Sunday via Ogilvy Sydney, bringing to life the idea that kids with bedwetting problems can have an uninterrupted night’s sleep thanks to Huggies DryNites Pyjama Pants.
Launching with a new 30 second television commercial, the program promotes Huggies DryNites Pyjama Pants as the only pant specifically designed for big kids at night.
Says Jane James, senior brand manager at Kimberly-Clark: ‘For big kids, becoming dry is a journey. Often night-time dryness can take a long time, and this can really affect their self-esteem. The new commercial program shows that Huggies DryNites allow kids to wake up dry, giving them the confidence to dream big and let their imaginations run wild.”
Says Scott Chalcraft, business director, Ogilvy Sydney: “The campaign will go a long way in building positive brand associations and removing some of the stigma around the problem. Each kid gets dry in their own time and mum can help make that journey easier with DryNites.”
The launch of the commercial program will also be supported by digital communications, as well as in-store activations commencing August.
Agency: Ogilvy & Mather Sydney
Creative Director: Russell Smyth
Senior Art Director: Heather Sheen
Senior Copy Writer: Jenny Mak
TV Producer: Gabe Hammond
Head of Planning: Gerry Cyron
Business Director: Scott Chalcraft
Senior Account Director: Carolina Briscoe
TV Production: ONE20, Director Nick Robertson
TV Post Production: Method
Digital Production: DT Sydney
7 Comments
I’m confused – Is that CG character supposed to look unfinished on purpose?
she says it all
it’s already gone viral around our office.
Vey
Nice one J Mak
I prefer the unrendered version.
CAU-UN