Kinetic Super appoints The Explainers

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444444.jpgAustralian digital communications studio focused on explainer videos, infographics, and content strategy, The Explainers, has been appointed by industry superannuation fund Kinetic Super.

 

The Explainers was appointed to Kinetic Super’s multimedia business following a competitive pitch, and will work alongside one of Kinetic Super’s creative agencies, Naked Communications.

Says Matt Taylor, managing director and founder of The Explainers: “Financial services is an area full of complex, but extremely important information, and explainer videos are the perfect medium to convey that information in a simple, concise and user-friendly way.”

 

Says Lynda Cavalera, Kinetic Super’s marketing manager: “Super can be complex category for most people. We’re all for making super much easier to understand and help people make the most of their super. Partnering with The Explainers to help produce a suite of engaging multimedia content will help us to deliver this.”