Leo Burnett Sydney leads Aussie agency charge at The One Show with three Gold Pencils; Droga5 Sydney and DDB Sydney both score Gold Pencils
CREATIVE WEEK, NEW YORK – The One Club has just announced the winners at the Lincoln Center in New York for the 41st Annual One Show Awards, one of the most prestigious worldwide competitions celebrating the year’s best in advertising.
Leo Burnett Sydney has led the Australian agency charge 
securing three Gold Pencil Awards for Coca-Cola ‘Small World Machines‘ in Interactive, Australian Bureau of Statistics ‘Run That Town‘ in Interactive and Diageo’s Bundaberg ‘Road To Recovery‘ in the Branded Entertainment category.
The agency also scored two Silver Pencils for Coca-Cola ‘Small World Machines’ in Interactive and Branded Entertainment and one Bronze Pencil in Advertising.
Droga5 Sydney scored one Gold Pencil and one Silver Pencil for Qantas Loyalty ‘Stories For Every Journey‘ in Design and Advertising categories. DDB Sydney won a Gold Pencil for Volkswagen Australia’s ‘Driver Fatigue Technology’ in Advertising. Eardrum has also had a successful evening with its ‘Rescue Radio‘ campaign, produced for Memac Ogilvy Dubai, scoring two Gold Pencils and two Silver Pencils. The Sweet Shop director Steve Ayson’s ‘Momsong‘ spot for Old Spice via Wieden + Kennedy Portland has scored two Gold Pencils.
Australian agencies picking up Silver Pencils include GPY&R Melbourne for Defence Force Recruiting ‘The Poster Exam’ in Advertising, iris Worldwide Australia for adidas New Zealand ‘adidas All Blacks all undefeated’ in Interactive and MediaCom Australia for Westpac ‘Air Rescue‘ in Branded Entertainment.
Bronze Pencil winners from Australia are 
Reactive Sydney for Save Our Sons / The Duchenne Foundation ‘The Most Powerful Arm Ever Invented‘ via Havas Worldwide Sydney / Red Agency and Finch in Interactive, Clemenger BBDO Melbourne for Tourism Victoria ‘Melbourne Remote Control Tourist’ via Tool of North America LA and Exit Films Melbourne in 
Interactive, Finch and JWT Sydney and Perth for RAC ‘Attention-Powered Car‘ in Intellectual Property, DDB Melbourne for Devondale Dairy Soft ‘Stepdad Steve‘ in Advertising, BMF Sydney for The Footpath Library / Random House ‘Mailbooks For Good‘ in Design and Havas Worldwide Australia for Save Our Sons / The Duchenne Foundation ‘The Most Powerful Arm Ever Invented‘ via Reactive / Red Agency / Finch in Advertising.
VIEW GOLD PENCIL WINNERS – One Show Gold Winners 2014.xls
VIEW SILVER PENCIL WINNERS – One Show Silver Pencils 2014.xls
VIEW BRONZE PENCIL WINNERS – One Show Bronze Pencils 2014.xls
6 Comments
Well done to all Aussie agencies. The OneShow in my opinion is the better of all award shows. Special congrats to LB Sydney. Most agencies would be happy with1 good campaign for the year … 3 world class gold campaigns is simply amazing!
Good stuff reactive and finch!
Way to go, hopefully you don’t need an advertising agency next time you have an awesome idea. Totally nailed it.
Sorry, I don’t think Reactive had much to do with the idea. It was all Finch.
Fire your agency and hire Finch
I did write a scathing piece about the prevalence of obvious scam, but it was moderated off, so hooray to all the winners!
Oh, and I’ll be soon moving to Mumbai, as it’s now the creative centre of the universe.
@Someone who was there… — Why would you even bother commenting that? Did Reactive reject your resume? They did all the tech and design for it. Why should they not share in the spoils?