News Corp Australia appoints Archibald/Williams as its full-service national creative agency partner

News Corp Australia’s group director marketing Damian Eales today announced the appointment of Archibald/Williams (A/W) as its full-service creative agency.

From 1 June, A/W will take responsibility for all News Corp Australia’s national brand, retention, acquisition, digital, retail, and trade advertising activities.

Says Eales: “Throughout the pitch process, A/W consistently demonstrated excellent strategic and creative ideas and a deep understanding of our business objectives and goals.

“I have been very impressed with the work A/W has produced for The Australian and am looking forward to them continuing this brilliant work with the rest of our brands at a national level.

“We have some fantastic initiatives coming up over the next 12 months including the relaunch of our metropolitan tablet apps, continued evolution of our metropolitan news sites, their digital subscription strategies and our +rewards program; as well as ongoing retail promotions. I’m excited to start working with the A/W team and bring these initiatives to life.

The appointment excludes any activity with NewsLifeMedia brands.

Sales Eales: “I thank the other agencies involved in the pitch process. It’s been a fantastic affirmation of the talent we have in Australia.”