Nicabate performs a little magic in Sydney with magician Cosentino via Now Comms Group

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Cosentino1.jpgNow Comms Group has recently partnered with International Magician of the Year and Master Illusionist Cosentino to create an awe-inspiring public event for Nicabate to visually demonstrate the physical and mental struggles a smoker experiences with cravings.

Because Nicabate Oral Strips start to relieve the urge to smoke in 50 seconds, the event had to have a 50 second theme.

Cosentino2.jpgIt was the highest rating show in 2014 for Channel’s 7 Sunrise who covered the jaw-dropping stunt live from 6am right through to 9am, followed by The Daily Edition and Channel 7 night news. And for Nicabate, it was a stunning success with extensive national and international media coverage, reaching a combined audience of over 28 million and a huge buzz trending on social media.

Titled the Nicabate Oral Strips 50 Second Challenge, and created specifically for Nicabate, a shackled and sack-bound Cosentino escaped from a burning padlocked crate dangling precariously 8 metres high, before the box plunged onto a bed of deadly flaming metal spikes in Sydney’s Martin Place. He had just 50 seconds to escape.