Nicabate performs a little magic in Sydney with magician Cosentino via Now Comms Group
Now Comms Group has recently partnered with International Magician of the Year and Master Illusionist Cosentino to create an awe-inspiring public event for Nicabate to visually demonstrate the physical and mental struggles a smoker experiences with cravings.
Because Nicabate Oral Strips start to relieve the urge to smoke in 50 seconds, the event had to have a 50 second theme.
It was the highest rating show in 2014 for Channel’s 7 Sunrise who covered the jaw-dropping stunt live from 6am right through to 9am, followed by The Daily Edition and Channel 7 night news. And for Nicabate, it was a stunning success with extensive national and international media coverage, reaching a combined audience of over 28 million and a huge buzz trending on social media.
Titled the Nicabate Oral Strips 50 Second Challenge, and created specifically for Nicabate, a shackled and sack-bound Cosentino escaped from a burning padlocked crate dangling precariously 8 metres high, before the box plunged onto a bed of deadly flaming metal spikes in Sydney’s Martin Place. He had just 50 seconds to escape.
4 Comments
Wow is right… Wow this is really bad.
I think I saw him exit through the back of the box before it was lifted up.
It seems his most amazing trick is to look like Bobbi Gassy.
no bobbi looks better and performed way better tricks
I’d rather smoke and get cancer than watch that again.