Origin hopes people look at energy differently in new campaign via Clemenger BBDO, Melbourne

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Origin-Energy-fresh.jpgOrigin Energy has launched a new integrated campaign via agency Clemenger BBDO, Melbourne aimed at encouraging the public to think differently about energy.

Says Clemenger BBDO Melbourne ECD Ant Keogh: “This campaign aims to break down the category and encourages people to think differently about something they currently take for granted. Our idea associates energy generation with the production of daily staples, such as bread and milk.”

Says Origin general manager brand and digital Sophie Finn: “While energy is an essential service, people don’t tend to think about it beyond their bill or switching the lights on.We want people to think about energy in a fresh new way. It takes years of planning and the hard work of thousands of Australians to get energy to people’s homes. An important part of our campaign is showcasing the integral role Origin plays.

“This campaign aims to increase people’s knowledge and understanding about the role that Origin plays in exploring, generating and buying energy. We know that when people know more about energy, the better they feel about our brand and industry.”

The campaign will run on TV, cinema, radio, print, outdoor, digital and social media.