RMIT University launches new brand campaign featuring successful RMIT Alumni via Admark
Admark has developed a new brand campaign for RMIT University.
Unlike most other University marketing, which focus on student’s global vision, employment and travel plans, the brand campaign inspires prospective students to follow their passion and chosen destiny. By visualising the ambitions of prominent and successful RMIT Alumni with a challenge to the next generation of students to ‘Be true to you’.
Says Andrew Crook, Admark’s creative director: “There’s no point choosing a degree that’s unsuited to your natural talent and life long interests. This campaign encourages students to find their calling at RMIT, a University of technology that provides qualifications relevant to the vocational needs of the real world.”
RMIT’s campaign includes a media mix of Cinema, Outdoor, Television, Press, and Digital.
CD – Andrew Crook
Art Directors – Trevor Darby, Matt Wilson
Writers – Alf Lee, Fergus Donaldson
Executive Account Director – Anthony Keck
Account Manager – Morgan Collins
DOP – Kyle Neaves
Production – Imagenation
Post/Editing/Effects – Ashley Bird, Kristian Morris
Music Production- Dare Music
Music Composers – Daniel Frankel, Gideon Frankel
Photography – Chris Von Menge
Creative Agency – Admark
Media Agency – OMD
1 Comment
What is the song name?