RMIT University launches new brand campaign featuring successful RMIT Alumni via Admark

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Screen Shot 2014-05-30 at 11.53.40 am.jpgAdmark has developed a new brand campaign for RMIT University.

Unlike most other University marketing, which focus on student’s global vision, employment and travel plans, the brand campaign inspires prospective students to follow their passion and chosen destiny. By visualising the ambitions of prominent and successful RMIT Alumni with a challenge to the next generation of students to ‘Be true to you’.

Says Andrew Crook, Admark’s creative director: “There’s no point choosing a degree that’s unsuited to your natural talent and life long interests. This campaign encourages students to find their calling at RMIT, a University of technology that provides qualifications relevant to the vocational needs of the real world.”

RMIT’s campaign includes a media mix of Cinema, Outdoor, Television, Press, and Digital.

CD – Andrew Crook

Art Directors – Trevor Darby, Matt Wilson

Writers – Alf Lee, Fergus Donaldson

Executive Account Director – Anthony Keck

Account Manager – Morgan Collins

DOP – Kyle Neaves

Production – Imagenation

Post/Editing/Effects – Ashley Bird, Kristian Morris

Music Production- Dare Music

Music Composers – Daniel Frankel, Gideon Frankel

Photography – Chris Von Menge

Creative Agency – Admark

Media Agency – OMD