Rob Sherlock to join ASATSU-DK in first ever worldwide executive creative director post

Former FCB New Zealand ECD Rob Sherlock is to join Japanese-based ASATSU-DK (ADK) as its first worldwide executive creative director, with the main focus on the overseas market.

Sherlock, who previously worked as chief creative officer of Draftfcb (now FCB) in Asia and America for 12 years, will take on responsibility for all of ADK’s creative work throughout its network of global offices. At ADK, he will lead overall agency creative evolution, while supporting ADK’s global expansion plans, especially in the Asian region.

He was regional creative director of FCB Asia Pacific, moving on to become chief creative officer of Draftfcb Chicago in 2007, leading the 1300 person office through three years of unprecedented growth.

Sherlock will be based at ADK’s Singapore office while spending time working with the individual offices, including ADK’s Tokyo headquarters.