Scenic Tours brings Bloke on board to handle television, print and digital creative platforms

Australia’s most luxurious tour company, Scenic Tours, has appointed Sydney-based advertising agency Bloke to oversee its TV, Print and digital creative platforms across the competitive international tourism market.

Says Mike O’Rourke, Bloke’s creative partner: “We are immensely excited about our engagement with Scenic Tours. It’s the first time a creative agency has been appointed to partner with this iconic Australian company across all marketing touch-points. They are always one step ahead of the competition and we are very proud to be working with the team to further their leadership position in the luxury travel market.”

Says Michelle Black, Scenic Tours general manager, sales and marketing: “We love Bloke’s collaborative approach to creative. Since working with the guys we’ve already seen a positive impact to our business.”

Bloke is a full service creative agency with a creative philosophy of creating ‘Deceptively Simple Ideas’. Bloke has worked on a range of renowned brands including Australian National Maritime Museum, ADT Security, McGrath Estate Agents, and Tsingtao Brewery.