So, you’ve created an award-winning campaign. What next? Matt Eastwood on WATERisLIFE
May 6 2014, 5:57 am | | No Comments
CREATIVE WEEK – Aussie expat Matt Eastwood, chief creative officer of DDB New York explores the agency’s work for charitable group, WATERisLIFE, starting with the highly awarded “Hashtag Killer” campaign before talking in greater detail about the more recent “Kenya Bucket List.”
Eastwood also discusses the latest projects, “The Drinkable Book” and “The Girl Who Couldn’t Cry,” while talking about the overall strategic intent, creative execution and the impact the numerous campaigns have had on the WATERisLIFE organization.