Sydney cultural and lifestyle retail destination The Galeries appoints Urban as new agency partner

After a five-way pitch, Sydney’s cultural and lifestyle retail destination The Galeries has appointed Urban as its retained creative agency. The two-year contract will see Urban charged with strategy, creative and experiential responsibilities for the Ipoh-owned shopping centre.

Says Taryn McGurk, group marketing manager of Ipoh: “Urban demonstrated a strong understanding of our core customer and we believe they will be a great cultural fit for The Galeries. Their passion for creativity and digital innovation are well aligned to our unique positioning and retail mix of urban brands.”

Says Gavin McDonough, co-founder and CEO of Urban: “The Galeries has provided us a fantastic opportunity to bring our entire proposition to the table, from trend forecasting and edgy ideas to innovative in-mall experiences. In The Galeries we have a partner who ‘gets us’ and who we know we will deliver great results for.”

Urban begins working on the account immediately with their first tasks including a major centre activation and brand campaign.