The Honda City reclaims personal space in the city in new campaign via Leo Burnett Melbourne

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Screen Shot 2014-05-07 at 7.35.30 am.jpgThe human need for personal space is the insight that drives the latest campaign from Honda Australia and Leo Burnett Melbourne. The all-new Honda City will launch nationally under the strategic brand platform ‘Reclaim your personal space in the City.’

Says Jason Williams, executive creative director of Leo Burnett Melbourne: “After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire. It should feel like their very own personal sanctuary.”

Says Jason Miller, Honda Australia general manager communications and customer: “Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out.”

The Honda City is a compact sedan that’s big on everything, delivering impressive interior space, class-leading boot capacity and advanced smartphone connectivity across the entire range. ‘Reclaim your space’ sets out to differentiate the Honda City in the light car segment by giving it a purpose that will resonate with consumers.

The TV spot shot by The Sweet Shop’s Noah Marshall, aired nationally on Sunday, 4 May. It will be supported with cinema, outdoor, direct, online, social and dealer communications.

General Manager Communications: Jason Miller

Brand Communications Manager: Melissa Altarelli

Agency: Leo Burnett Melbourne

Executive Creative Director: Jason Williams

Creative Director: Andrew Woodhead

Head of Copy: Sarah McGregor

Senior Art Director: Rob McDowell

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Account Manager: Jacquelyn Whelan

Production Company: The Sweet Shop

Director: Noah Marshall

Producer: Tony Whyman

Managing Director: Wilf Sweetland

Executive Producer: Edward Pontifex

DOP: Jeremy Rouse

Editor: Tim Mauger

Post Production: Method Studios