Whybin\TBWA Melbourne lures ex-BMF MP Ricci Meldrum for regional group head role for ANZ

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Ricci_Meldrum_0033.jpgCEO of Whybin\TBWA Group Melbourne, Andrew Scott has today announced that Ricci Meldrum (left) will join the agency as regional group head on the ANZ business.

Meldrum is joining from BMF Melbourne where she was managing partner. Prior to this she was on the BBDO global executive team for Mars and Wrigley’s and was BBDO global lead for the Optimum pet food worldwide rollout for Mars. She was with Clemenger BBDO for 14 years, the last nine as a member of the board. She will be joining Whybin\TBWA Group on May 19.

Meldrum replaces Mim Haysom, who is heading to Sydney and taking the role of managing partner at M&C Saatchi Sydney as reported by CB yesterday.

Says Scott: “Mim has done a fantastic job on ANZ over the past 3 and a half years and we know that she will do well in her new role with M&C Saatchi. We are very pleased to have attracted Ricci to the agency, and we’re certain that she will prove to be an invaluable asset on the ANZ business. I’d like to thank Mim for her contribution and wish her every success with this new chapter in her career.”