Agency M bolsters digital with the hiring of Andrzej Kowalski as head of digital operations

Agency M, GroupM’s digital marketing agency, has appointed Andrzej Kowalski in the newly created role of head of digital operations as it further bolsters its digital design and production offering.

Kowalski joins Agency M Australia from SingTel Optus where he was executive producer. He has 12 years’ experience in the digital space, with agency-side experience from previous stints at Isobar and The White Agency.

Importantly for his role at Agency M, Kowalski is experienced in large high-profile, big-budget software engineering end-to-end projects, as well as small quick turnaround digital products.

Says Gary Nissim, Agency M general manager: “As more investment is funnelled into digital marketing and competition increases, exponential pressure is being placed on the effectiveness of our clients’ digital assets. To help our clients respond to this shift, we have bolstered our digital creative business with the employment of Andrzej.

“Andrzej is the perfect addition to our team thanks to his strong development knowledge and experience in producing a wide range of digital assets. Simply creating banners and websites is no longer relevant and Agency M is ensuring it stays ahead of the pack by building more engaging and better converting digital assets.”