ALDI puts a new spin on price comparison ads in the new ‘Like Like’ campaign via BMF Sydney

Following the success of a similar campaign in the UK, ALDI Australia has put its unique spin on price comparisons, in a series of new spots from BMF, Sydney.

Says Stephen McArdle, BMF managing partner: “A talking bear selling toilet paper, a stuffed trout bantering over a tin of tuna and ALDI’s brand quality products at extraordinarily low prices; all things produced by ALDI to put smiles on people’s faces and money back in their pockets. Not a strategy you can really argue with.”

VIEW THE BEAR SPOT

VIEW THE TROUT SPOT

Says Cam Blackley, BMF executive creative director: “We continue to prove that you can make thoroughly entertaining, standout retail advertising and achieve great business results. It’s testament to the partnership and great faith ALDI has in the team that we continue to surprise the market. This time with a bear… in the woods.”

Says an ALDI spokesperson: “The ALDI Exclusive brands are a key point of difference in the market, this campaign should increase awareness of the products in a humorous way.”

The campaign broke on Sunday and will be running online and social together with in-store, catalogue and print.

Managing Partner: Stephen McArdle

Client Contact: Sam Viney