Australia scoops up 13 Bronze Awards at the 2014 IPA Best of Health Awards in London

Australia has scored 13 Bronze Awards at the 2014 IPA Best of Health Awards, held last night (26th June 2014) at the Bloomsbury Ballroom in London. Now in its 19th year, the Awards are recognised globally as the top creative healthcare advertising awards.

Leading the Australian charge is McCann Health Sydney with a total of six Bronze Awards followed by Ward6 with four Bronze Awards and Insight Australia, DDB Remedy Australia and Orchid all scored one Bronze Award each.

Says Dave Henderson, chairman of Judges and joint executive creative director, DLKW Lowe: “There is some great creativity in this year’s Best of Health Awards. It takes fantastic imagination to keep the creative work fresh and I hope you’ll agree with the entire judging panel that this year’s winning entries have all got that extra something that makes them not just excellent health advertising, but excellent advertising in their own right.”

Says Brett O’Connor, convenor of judges and creative director, VCCP Health: “We were really impressed with the quality of the winning work in this year’s Awards. The creativity and production values mean that quality ideas are increasingly supported by quality executions. A big well done to everybody involved. I’m already looking forward to next year.”

In total, four entries won Gold, 19 won Silver, 62 were awarded Bronze and Special Prizes were awarded for Rising Star and Best Use of Photography, Copywriting, Illustration, and Art Direction.

Langland was awarded ‘Best of Show’ for advertising to healthcare professionals for its international integrated campaign for Idis, raising awareness for the company which aims to help pharmaceutical companies connect physicians, pharmacists and patients with medicine that isn’t readily available. The campaign told real stories of how these people have been helped by Idis through emotional and educational films and powerful photography across print advertising, direct marketing and the website.

Unit9 was awarded ‘Best of Show’ for advertising to consumers for the ‘Life Saver’ initiative for Resuscitation Council UK. ‘Life Saver’ is a crisis simulator which can be accessed on a website or a mobile app. The simulator combines interactivity and film to teach life-saving CPR skills. Throughout the game, the user is thrown into situations where someone will die within ten minutes unless they move the device or press the key on a computer at the right speed. This allows the user to ‘learn by doing’, providing them with the knowledge to save lives in a way they are more likely to retain it.

Australian Bronze Winners:

·         Healthcare Professional – International Integrated Campaign

‘Hidden Patients’, MSD Hub for Merck Sharp & Dohme, by Insight Australia

·         Healthcare Professional – International Integrated Campaign

‘Hardly notice’, Simponi for Janssen, by McCann Health Sydney

·         Healthcare Professional – Press Ad – Individual

‘Broccoli’, Pediasure for Abbott, by Ward6

·         Healthcare Professional – Press Ad – Individual

‘Fish’, Pediasure for Abbott, by Ward6

·         Healthcare Professional – Press Ad – Individual

‘Egg’, Pediasure for Abbott, by Ward6

·         Healthcare Professional – Press Ad – Campaign

‘Egg; Broccoli; Fish’, Pediasure for Abbott, by Ward6

·         Healthcare Professional – Film – Individual

‘Sarah’, Simponi for Janssen, by McCann Health Sydney

·         Healthcare Professional – Film – Individual

‘Ken’, Simponi for Janssen, by McCann Health Sydney

·         Healthcare Professional – Film – Individual

‘Cate’, Simponi for Janssen, by McCann Health Sydney

·         Healthcare Professional – Film – Campaign

‘Cate; Ken; Sarah’, Simponi for Janssen, by McCann Health Sydney

·         Consumer – Radio – Individual

‘Christmas Lights – Driveway; White House; Yellow Lights’, Barnardos Australia for Barnardos Australia, by DDB Remedy Australia

·         Business to Business – Other business to business communications individual

‘Speaking poster’, Clio Healthcare Awards for Clio Healthcare, by McCann Health Sydney

·         ‘Channel specific – Individual – Direct

Genetropin – Packaging, by Orchid

Full details about the winners, including the creative work, can be seen at: www.ipabestofhealthawards.co.uk