Barnados Australia revealed as charity client in the Cannes Young Lions Film competition

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Barnardos-Logo.jpgLeading child protection charity, Barnardos Australia has just revealed that at this very moment in Cannes, the world’s best and brightest young advertising creatives are furiously working on new ways to promote their vital message. As charity client for the Young Lions Film Competition, which forms part of The Cannes Lions International Festival Of Creativity, 41 teams from 41 countries have only 48 hours to film and edit a 60-second commercial for Barnardos Australia.

Barnardos Australia brand and reputation manager Amy Lee-Hopkins presented the brief to the eager teams in Cannes late yesterday.

Says Lee-Hopkins: “This is such an incredible opportunity for Barnardos. We are honoured to be part of the Cannes Young Lions Festival and we can’t wait to see all the team’s entries and their take on the important issue of child abuse and neglect. The films produced will be invaluable to us in spreading our child protection message to more people and supporters.”

In more exciting news for the local charity, video advertising company and Young Lions sponsor, Virool yesterday made the surprise announcement that they would distribute the winning commercial across Youtube guaranteeing 1 million views!

The Barnardos Australia brand and reputation team applied to be the Young Lions charity client late last year and learnt their pitch had been successful in January this year. However, the identity of the charity client needed to remain a secret prior to the briefing in order to keep the competition on a fair basis.

 

The young creatives now have only 48 hours to film original footage using only the equipment provided by the festival organisers, with all films to be completed by 6pm on Friday 20 June (Cannes time), when they will be judged by a jury of industry professionals. The winning film team will be presented with a Gold medal during the Film, Film Craft, Branded Entertainment, Titanium & Integrated Lions Awards Ceremony on Saturday 21 June.

 

All submitted artwork and ideas created in the competition will be available to Barnardos Australia to incorporate into their marketing campaign following Cannes. This will prove a great asset to the charity which relies on community support to continue its vital programs.