Cannes Contenders: JOY

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How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

JOY

To advertise the launch of Fargo, a new SBS 10 part series based on the Academy Award winning film from the Coen Brothers about a bungled cold-blooded murder, JOY created a campaign with a difference.