CC’s re-works iconic 90s ‘you can’t say no’ campaign in new spot via Hark Attack

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Screen Shot 2014-06-30 at 6.46.37 pm.jpgSnack Brands has delivered a new take on its classic quirky commercials with the latest installment of the iconic “You can’t say no” campaign for CC’s’ via Hark Attack.

 

The campaign kicked off with a nod to the past with the re-working of the CC’s MINK classic ad from 1990. The new spot has Elvis and some out there friends nodding away to the updated “You Cant Say No, Just Say CC’s” jingle.

Says Mark Fryday, Snack Brands marketing director: “So many of our consumers loved the fun and frivolous approach of the old ‘you can’t say no’ campaign, they were younger back then and now they are buying CC’s for the family. We just wanted to find a way to give a great campaign new life.”

 

Says Jon Harker, Hark Attack founder: “At the heart of the great CC’s campaigns of the past was an irreverence that always shone through. Great characters, having a ball, we just gave it a 2014 feel.”

While the new campaign delivers the wacky characters reminiscent of past installments, the up-dated Elvis infused jingle and the bobble head treatment kept things fresh.

 

Says Fryday: “You can’t get the jingle out of your head and you really can’t say no to CC’s.”

 

CC’s Bobble Heads

Client: Snack Brands

Marketing Director: Mark Fryday

Senior Brand Manager: Jennifer Geoghegan

Agency: Hark Attack

Director: Spud Murphy

VFX: Scotty Wilcox