Claire Davidson takes in the seminars at the Cannes Lions Festival of Creativity: Day 2

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Claire Davidson 2.jpgClaire Davidson (left) is in Cannes this year and is reporting exclusively for Campaign Brief Asia. Here’s her round up of the speaker sessions on Day 2.

Was that the Hoff who glided past me this morning on my early morning run along the Croisette today?  Or Not?  I immediately increased my pace and quickly set off after the silhouette in front of me.  Immediacy is everything (gosh, aren’t we learning this during these Cannes seminars?), but I just wasn’t fast enough. 

All of those years of sand running on Baywatch must have done wonders for The Hoff’s calf muscles, and I’m clearly just not up to Pamela-Anderson-bouncing-scratch.  Actually, there were quite a few creative types out pounding the pavement this morning – maybe they saw the Hoff too, or not.  Make sure you check out www.hoffornot.com this week.

After my brush with bronzed, ripped fame, I headed back to the Palais Des Festivals to take in some talks.  It was a busy day in the hallways.  This years Cannes Lions has 12,000 delegates attending from 90 countries, all hailing from the advertising, digital, marketing, media, PR, technology and design industries.  We are also seeing 97 countries competing.