New music + sound design crowdsourcing platform NeedaJingle.com launches

gI_84365_naj-icon.jpgNeedaJingle.com is a new service set to revolutionise the way custom music and sound design are sourced for commercial use.

This new crowdsourcing model offers those looking for custom music and sound design an unparalleled level of choice. NeedaJingle is a flexible, cost-effective and risk-free way to source quality bespoke music and creative sound.

NeedaJingle runs open contests in which composers, musicians, producers and recording artists from all over the world compete to have their tracks selected for use in media productions in exchange for a licensing fee set by the contest holder.

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Rather than hiring a single composer, NeedaJingle gives clients access to a huge range of international composers, giving the client more control, more options, and more interpretations on their brief.

Whether it's for commercials, apps, online, gaming, jingles, educational, corporate, or even personalised music for anniversaries and weddings, their network of professional artists will compose quality bespoke music for any occasion.

Music licensing with NeedaJingle is flexible and easy. Clients can customise exclusivity and duration, knowing that all licenses are worldwide and cover all media. That means that these tracks can be used on anything, anywhere.

For directors, producers, agencies, and production companies, this is the marketplace where, for whatever budget they might have allocated to a single composer (or generic library music), they're now able to engage a diverse pool of international artists, all striving to provide the best custom audio to fit the brief.

NeedaJingle also offers a unique engagement marketing opportunity for brands. Artists are encouraged to use the site's integrated social functionality to share their creativity across social networks. For brands, every share on Facebook, Twitter or Google+ gives them exposure to another unique network, building an authentic community of engagement and genuine interest around the brand. Every NeedaJingle contest has the potential for phenomenal exposure with measurable value.

For more sensitive campaigns, the Private Contest feature allows clients to restrict contest access to registered site users, and only after completing a non-disclosure agreement. Private Contests block search engine indexing and disable social sharing functionality in order to fully protect campaign information.

Contests also include a video synchronisation option for projects requiring accurate timing or cue points. By uploading a video, clients are able to preview audio submissions locked to their vision. This is just one of many innovative features found within the site.

NeedaJingle offers a 100% money back guarantee in the rare case that a client doesn't find the right track. It is a risk-free service where clients receive the perfect track, or their money back.

12 Comments

Darren said:

Of course this was bound to happen. Did we really need any more devaluing of the composer and music supervisor?

pfff said:


another art form gets the crowd sourcing treatment...

as if musicians, producers and composers weren't already up against it, now theyre being asked to pitch against others and only get paid if they 'win'.

poor

Motionlab said:

This can't be good for the local music/sound design industry. Contests and unpaid pitches like this really demonstrate a lack of respect and understanding for the value of the work and the time that goes into producing it.

music said:

I know what we do for our clients... I am not losing sleep over this

also said:

big thanks to www.tvm.net.au who awarded a whopping $250 to one lucky winner out of 180 entries to write a one year, non exclusive music for a vitamin TV ad

John said:

Plenty of smaller campaigns this could work for. I like the idea anyway.

John said:

This could be very useful for smaller campaigns. I think it's a good idea.

Who needs an agency? said:

Next step - get a client to place a creative brief online and have concepts coming in from all over the world. This concept is another way to cheapen even more the way clients think about music, but why stop there?

Neil said:

Looks like a pretty good idea to me. Good luck to them.

John said:

This could be a fantastic tool, especially for smaller projects. It's a great idea.

Who's John said:

John must either work for needajingle.com or is an account director at an agency. Here Here to "Who needs an agency" above!

Samantha 2.0 said:

Great idea!

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