Oxford Landing Estates introduces London to a real South Australian in a UK campaign via kwp!

Go into a bottle shop in the UK and you’ll see plenty of Australian wine. But what isn’t immediately apparent is, of the top 10 selling Australian wines sold in the UK, Oxford Landing Estates is the only one actually bottled in Australia.

This insight led Adelaide creative agency kwp! Advertising to develop a new campaign that highlights the authenticity and provenance of brand. Now running on London Underground posters, London street furniture and Black Cabs, the campaign introduces the real people, real place and real wines of Oxford Landing with the bold call to action – Get to know a real South Australian.

Says James Rickard, kwp! creative director: “We want people to discover the wine and also the genuine people behind the wine. Their stories add to the overall brand story.”

These characters are captured in dramatic portraits that reflect the earthiness of the Oxford Landing Estates brand.

The outdoor-driven campaign, which is already creating a stir in the British capital, is being supported by a new website, online video content, in-store activations with major UK liquor retailers and social media competitions.

Creative Director: James Rickard

Client Team: Olivia Barrie, Matt Taylor