Platinum Asset Management picks Match Media

Hot on the heels of winning the Sunbeam account, Match Media has now been appointed to handle strategy, planning and buying across all media for Platinum Asset Management.  The appointment was made without a competitive pitch and billings are undisclosed.

Platinum Asset Management is an Australian based fund manager specialising in investing in international equities.  Platinum currently manages in excess of AUD$23bn with around 13% of this from investors in NZ, Europe, America and Asia.

Platinum aim to raise top of mind awareness and leads from a spectrum of audiences, including established investors and advisors, whilst making inroads into those in self-managed super funds structures and the upcoming breed of investors and financial advisors.

Says Liz Norman, director of communications, Platinum Asset Management: “For a number of years we have been planning and buying our media in house. However the increasing complexity of the digital media space and our own business growth ambitions required us to look externally for specialized input. Match impressed us with the combination of strong strategy and digital expertise, as well as being a good fit for our business.”

Says John Preston (left) founder & CEO of Match Media: “We are really proud to have a client of the stature of Platinum on our roster. They are a highly specialized and incredibly successful business. They have a contrarian approach to their market and we have to equal that approach.  We are also pleased o be working with their creative partners 3C.”