CB Exclusive: Stuff Happens in latest spot for Optus breaking tonight via M&C Saatchi, Sydney

CB Exclusive – Optus and their advertising agency, M&C Saatchi, are set to launch a new and inspiring integrated brand campaign on an unsuspecting Australia which will further build on Optus’s brand positioning and its promise to Australia of “Yes”.

The campaign launches with an epic production shot by Plaza Films’ Paul Middleditch and finished by Sydney’s Method Studios that features a certain Optus customer creating his own commercial on the fly – a commercial that features 80’s Norwegian Power Pop, giant kittens, skydiving Elizabethans, and gratuitous helicopter shots – in Antarctica. 

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Says M&C Saatchi’s chief strategy officer Justin Graham: “Following on from the successful Optus rebrand last year, we’ve continued to work closely with the client to evolve the brand platform to engage existing and new customers with genuine innovations going on at Optus. They are constantly demonstrating an obsession with making products simpler and with the customer at the very centre. I think what they’re doing is visionary for a Telco in this market, and there are more exciting things to come.”

The campaign, Live More Yes! has been designed to capture both the spirit and the imagination of a Millennial audience and a call to arms, reigniting the Optus brand and creating a new and positive force that will get Australians to reappraise their current Telco provider.

Says creative director and writer Andy Flemming: “YES! has been an integral part of Optus for over twenty years and we all felt it was time to add another layer to it. Yes is such a powerful word. We say it when great things happen – a goal going in or your favourite song being played at a gig. So Optus saying ‘Yes’ all the way through the launch commercial just felt right and great fun. And the fact that they said yes to making it, yes to Paul shooting it and yes to one of the all time great 80’s songs as the soundtrack shows the energy, trust and commitment Optus have to the campaign being not only enjoyable to watch, but backed up with a plethora of reasons that demonstrate exactly HOW they’re delivering on the YES! promise. It’s been a pleasure working on it with them.”

“Yes has always been our ethos and now we’re amping it up because life’s better when there’s more of it,” said Nathan Rosenberg, head of brand, Optus. “This year we’re going to show more people why Optus is the right choice for them in a truly different way. With our awesome network, simple and great value new products and brilliant service, you can Live More Yes! everyday.”

The campaign launches everywhere tonight.

Executive Creative Director: Ben Welsh.

Sound: Sound Reservoir